Adam J. Coons

Founder & Managing Principal

Adam J. Coons is the Founder & Managing Principal of Outwing Private Wealth Management. With over two decades of experience focused on serving UHNW clients, Adam began his career at Citi Smith Barney (later acquired by Morgan Stanley), and then built his business at Merrill Lynch and UBS, where he specialized in serving Private Equity & Venture Capital GPs, entrepreneurs, corporate executives, and wealthy families with significant real estate holdings.

He also developed a very unique value proposition for individuals with large concentrated public stock positions. In 2020, he launched Outwing as a Multi-Family Office to deliver independent, conflict-free wealth management advice and services, with a focus on alternative investments and advanced tax and estate planning strategies.

Originally from Long Island, Adam graduated from the University of California, Santa Barbara with dual degrees in Business Economics and Psychology, where he was a member of the Dean’s List and co-captained UCSB’s national championship surf team.

Adam splits his time between Montecito, CA, and New York, with his partner Kendhal and their two French Bulldogs, Alice & Linus. He is deeply involved in philanthropy, supporting marine conservation, youth development, hospice care, and mental health causes.

In 2019, Adam survived a widely publicized Great White Shark attack while surfing off the Channel Islands. He now uses that experience to raise awareness around PTSD, shark research, and ocean-related charities, while reinforcing his belief in preparing clients for life’s unforeseen challenges.